Stories
7th August 2006
Dawn at Fugal for Life shares from a movie she has just watched. Just a simple, short review of a foreign language movie that she finds interesting and valuable.
It instantly reminds me of many movies I have watched and novels I have read and how I resonated with their stories. Stories appeal to all of us. Perhaps that is why children love it when you tell them stories. Even adults love the reverie of a compelling movie, an engaging television show or a captivating novel.
In most of my career and volunteer experiences as a teacher, communicator, public speaker of sorts, and even as a professonal salesperson, I find that whenever I interweave my communications with stories, especially “real life stories”, I tend to win over my audience much more readily, and help them understand the concepts I am trying to expain much more effectively. Even when I am selling high tech solutions to chief executive, financial or technology officers, I find that they lean in to listen more intently my stories of how other customers are benefiting from our solutions rather than complex demonstrations of feature and functionality of the software applications that I am trying to sell. People are simply much more moved by stories than they are by facts and figures. Read the rest of this entry »
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